Big Bugs on Tour
Big Bugs on Tour is a nationwide campaign taking place across all 14 of intu’s shopping centres. Designed with the intention to captivate younger audiences and increase dwell time; intuDigital worked with the experiences arm of the business to provide both an online campaign and real world experience that saw life-size bugs in our shopping centres.
As a lead designer on the project, it was my role to bring the story to life on both print and digital channels. Leading the initial artwork alongside our external creative agency FRAME; I was responsible for ensuring all creative collateral was designed to brand guidelines, delivered on time and to budget.
This was a great campaign which saw me work closely with multiple teams across the business, including the front-end development team when building a responsive hub for the campaign, and the companies marketing team to realise the collateral needed to support the bugs on tour campaign.
Digital & Print